Marketing to women has evolved a bit since Don’t Think Pink first published in 2004, but the “transparent marketing” guiding principles within my book’s pages still apply – and then some. In addition, Don’t Think Pink women’s market insights hold true as windows into how today’s sustainable consumer is also making purchase decisions. In much of the book, you could simply replace the word “women” with “sustainable consumer” and gain a whole new perspective. Whether male or female, the sustainably-minded shopper is practicing more holistic decision-making, and sees human connection/community as a crucial part of the process.
If you’d like a sample before buying the book, you can download the first chapter of Don’t Think Pink free, in PDF form.