Andrea is in search of a full-time external impact, strategic communications or media relations job in the sustainability, climate action or urban mobility sectors.
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
Saying and touting “strategy” can be super hip and short-term (“let’s talk strategy at lunch” with a wink and nudge), but DOING it for real impact takes much more self-awareness and advanced planning. To this I would point out an under-realized fact: the strategic potential of using social media emerges — with neon lights flashing— when you use it as a stealth and long-term, monitoring and research tool.