Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
Andrea writes about the #climateaction #leadership and bike industry disconnect at recent conferences, and the missed #bikes4climate opportunities to reduce city GHG emissions. #bikes4climate
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
#Women's #leadership in sustainable development goals has become such a critical component of business success, that yours is at an extreme disadvantage without addressing the topic. Andrea on just-released, #WomenRising2030 research. #SDGs
Global climate action momentum has recently shifted from the federal government level to the more local - city, state and region - level. With that in mind, the data mapping team at Onalytica and I chose to study the power and potential of Twitter influencer engagement around the #Cities4Climate tag, specifically. Our goal: to discover the opportunities [...]
Sometimes a kick in the gut really IS what we need. While the U.S. election earlier this month rocked the globe on many levels, what struck me most was how a certain unnamed person single-handedly used Twitter to garner so much public attention. Alternatively, it may be our own inattention to the leadership power of that particular [...]
Thanks to a couple of short business/personal trips to gorgeous places in the Pacific Northwest (home region pride!), I had the opportunity to have informal conversations with a few seasoned clean tech impact investors. After each of those interactions, I found myself wishing more of these folks were on Twitter. Why would I care? Because [...]
Think small. Act locally. Start at home. These phrases may not seem to reflect as “grand” a climate solution as the world clearly needs, but bear with me. Some of today’s most influential climate leaders are, in fact, focusing on their closer-to-home work. So, it’s worth understanding why this may be. A recent conversation I [...]
No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does the fact that your children and grandchildren will either be leading those businesses or living in a world where those leaders are making such crucial decisions provide enough reason to give this all more thought? I say yes. When dots connect, they connect.
The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an [...]
Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It's not clear. A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief [...]
TriplePundit.com caught up with me at SXSWEco a few weeks ago, and asked about using Twitter for thought leadership development. Especially for the sake of moving the sustainable business cause, I love to talk about its power (as you'll see). What I hope comes across in this video is that Twitter (or social media, [...]