What if collaboration gave your company a competitive edge? And, what if competition became about taking the lead as an information-sharing resource? Both are the case when it comes to corporate leadership. But many businesses leave this opportunity on the table. A 2012 MIT article covering research into the key sustainable business questions caught my [...]
I’ve been doing some foundational work with a client recently that rewards me in a way I didn’t anticipate. It turns out I really enjoy helping business thinkers find their passion and written voice. With those things established, it is then easy to enable them to write in ways that include and celebrate the work [...]
Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do we make of this move toward connecting? It seems to be about empathy. And, the roots of human empathy run deep [...]
Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership. At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing [...]
Did you notice Leslie Kaufman's piece in yesterday's New York Times? LinkedIn is building its publishing presence and there's a reason you should take note. While no one was looking - and while many have been dialing in to the possibilities of Twitter and Facebook (less so Google+, which is a whole other incredible opportunity [...]
While the fortunate few are attending Sustainable Brands 2013 as I write this, many are unable to. The same goes for all sorts of conferences. There are only so many a year that any one person or business can afford to attend - due to cost or time constraints. And, therein lies the opportunity to [...]
The questions that most frequently come up when I speak or coach on social media involve capacity issues – and the answers lie “within,” as a lifestyle guru might say. If the idea of getting more serious about leveraging your company’s Twitter feed or Facebook page haunts you more than it excites you, help is [...]
While social media was not directly mentioned in the topline findings of the recent Boston College Center for Corporate Citizenship (BCCCC) report, “Leading Across the Organization: Profile of the Professionals 2013,” one glance at the executive summary does suggest a big social media opportunity. There is perhaps no more effective way than through social channels [...]
According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business professionals to jump in and show 'em how it's done. What an opportunity! …for developing thought leadership. …for humanizing complex [...]
Going social with sustainability is not for everyone. In order to make social media work for sustainability’s sake, you have to see it as a long-term investment. You’ve got to truly believe you have personal or collective business wisdom to share that will forward the broader sustainable movement – even if that happens only one [...]
Something is going on in sustainable business communications that makes me think of those self-help books written to make even the most brilliant of women feel comfortable talking up their brilliance. What is happening is that incredible game-changing sustainable business wisdom is developing all over the country and globe, but word of it is somehow [...]
Sustainability professionals these days regularly find themselves preaching to the choir. As with the development of any new frontier, the leading edge of innovators can initially be so thrilled to find a few like-minded thinkers that they seek each other out, attend the same conferences, join the same LinkedIn discussion groups and generally find themselves [...]
