Does Social Media Fail Your Sustainable Business?

By | 2013-04-22T11:26:29+00:00 April 22nd, 2013|CSR, Social Media, Sustainability Change Agents, Sustainable Biz|

Going social with sustainability is not for everyone. In order to make social media work for sustainability’s sake, you have to see it as a long-term investment. You’ve got to truly believe you have personal or collective business wisdom to share that will forward the broader sustainable movement – even if that happens only one [...]

Communications Provincialism: The Bane of Sustainable Business

By | 2013-04-19T13:37:40+00:00 April 9th, 2013|Cause/Social Marketing, CSR, Social Media, Sustainability Change Agents, Sustainable Biz|

Something is going on in sustainable business communications that makes me think of those self-help books written to make even the most brilliant of women feel comfortable talking up their brilliance. What is happening is that incredible game-changing sustainable business wisdom is developing all over the country and globe, but word of it is somehow [...]

(P)reaching Past the Sustainability Choir

By | 2013-05-30T18:56:56+00:00 April 4th, 2013|CSR, Social Media, Sustainability Change Agents, Sustainable Biz|

Sustainability professionals these days regularly find themselves preaching to the choir.  As with the development of any new frontier, the leading edge of innovators can initially be so thrilled to find a few like-minded thinkers that they seek each other out, attend the same conferences, join the same LinkedIn discussion groups and generally find themselves [...]

Do the Time: “Social” Relationship Building

By | 2013-03-17T21:50:11+00:00 March 17th, 2013|Social Media|

Both last week at SXSW and lately, back home in Seattle, I’ve been having similar conversations about the power of social media. People marvel about how something tweeted with a hashtag specific to an industry, for example, has the potential to be seen by so many people. Often the decision is made, on that point [...]