Do Expert Expectations “Kill” the Social Media Star?

By |2014-02-19T16:23:11-04:00February 19th, 2014|Social Media|

I survey the business-to-business (B2B) social engagement landscape on a daily basis and tips, guidelines and “musts” abound. It makes me worry that overly expert expectations could be keeping a lot of smart people from engaging with social media. Is that what we want? Does turning social engagement into a realm of experts, gurus and [...]

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