Twitter Beckons, Business Leaders Go Missing

By | 2015-08-30T20:45:54+00:00 August 30th, 2015|Social Media|

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]

Do Expert Expectations “Kill” the Social Media Star?

By | 2014-02-19T16:23:11+00:00 February 19th, 2014|Social Media|

I survey the business-to-business (B2B) social engagement landscape on a daily basis and tips, guidelines and “musts” abound. It makes me worry that overly expert expectations could be keeping a lot of smart people from engaging with social media. Is that what we want? Does turning social engagement into a realm of experts, gurus and [...]