Thanks to a couple of short business/personal trips to gorgeous places in the Pacific Northwest (home region pride!), I had the opportunity to have informal conversations with a few seasoned clean tech impact investors. After each of those interactions, I found myself wishing more of these folks were on Twitter. Why would I care? Because [...]
In today’s “crazy busy” world, mindfulness means paying attention to the thinking and “being” space you need to be the best leader possible. It’s up to YOU to make that space. This applies to your social media presence too. As a mindful leader, you need to be intentional about where you contribute and how engaged [...]
One of the more challenging things for business leaders to understand about social media is how much it is about sharing “love.” When I bring it up with clients, I usually need to pause for the “wait… what?” response. The general concept may demand an extra mindset shift for those in the business-to-business (B2B) world. [...]
I’m irritated. This past weekend, I had yet another conversation with an incredibly smart and talented woman, seriously lauded in her own professional right, whose supposedly innovative employer would prefer she not burn her light too brightly. As in — the company does not support her getting recognition for her incredible expertise via her personal Twitter account, [...]
Committing to Twitter around just one short, strategic period of time – a beta test’s worth – will help you see its incredible value for listening, learning and better leading.
Andrea Learned on how developing an accessible leadership style may be a key step for organizational transformation through collaboration.
As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]
In my work coaching clients on how (and why) to use social media, I’ve found an interesting tendency: While people seem fairly confident they have industry wisdom to share, and believe they have insight to contribute to the existing conversation, the idea of developing their own “thought leadership” seems uncomfortable. As has often been [...]
The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]
How often do you hear a leader described in the media as a "good listener?" Not often. That may be because, both in theory and by tradition, descriptions of leadership still tend to focus more on the output (decisive! charismatic!) than the input. But, the best leadership in practice today gets noted for its calibration [...]
What drives you? This question emerges at key transition points in most career journeys. When that gets nailed down, the world opens up - and a person’s potential impact as a change agent is likely to explode. So, what has made the difference and brought an ever-increasing sense of purpose to my own work? The [...]
“All things being equal” is quite an overused phrase, but there can still be gold in what follows it. Whether it’s a consumer’s evaluation of cleaning products or a way to differentiate potential business consultants, the reasons why one option is chosen over another is especially key in a world of choice gone wild. As [...]