Influencer Engagement, Part II: It’s About Them

By | 2015-09-06T13:52:41+00:00 September 7th, 2015|Social Media|

As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]