Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.
Is your executive team developing its leadership platform(s) strategically enough to truly anticipate opportunities? Andrea sees very few that are, and notes the urgency in building social capital around #climateaction and #soicalimpact .
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.
Andrea Learned argues that longer term and advance investment in building social media platforms is how you build influence and thought leadership. #climateaction #sustainability #influencerrelations
Environmental communication-focused college students ask great questions in February 2018, and learned from Andrea Learned and other expert panelists about how to more effectively engage on social media. Video of panel is included.
Saying and touting “strategy” can be super hip and short-term (“let’s talk strategy at lunch” with a wink and nudge), but DOING it for real impact takes much more self-awareness and advanced planning. To this I would point out an under-realized fact: the strategic potential of using social media emerges — with neon lights flashing— when you use it as a stealth and long-term, monitoring and research tool.