Photo credit: https://www.flickr.com/photos/14132971@N05/ In the series of Bike Talk podcast conversations I had with present and former city leaders truly making transportation infrastructure and complete streets change, Bowinn Ma, Member of the Legislative Assembly of British Columbia, also stood out. Her perspective and bold leadership approach are notable, and I bet is fueled [...]
Consumer-facing climate action advocacy has not worked as well or as fast as would have been necessary to avoid our dire situation. In this time of flat-out climate emergency, leaders have the opportunity, and, it could be argued, the responsibility, to build intentional climate influence.
Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
We’re in a climate moment, folks. If you’ve been thinking that your Twitter platform is not worth developing, let COP26 preparation be your mind-changer. From the real-time, rapid changes and behind the scenes finagling of decision-makers, to the unbelievable number of organizations and leaders wanting to be seen on stage or in media coverage, COP26 [...]
Over my years in climate action, I’ve certainly noticed a few things. One: organizations or approaches quickly fall into their siloed worlds. Two: There’s a lot of “Yes, but…” Both are stopping our roll forward. And, while I am far from the first person to use the term, I'd suggest that “Yes, and…” needs a [...]
Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.