Over my years in climate action, I’ve certainly noticed a few things. One: organizations or approaches quickly fall into their siloed worlds. Two: There’s a lot of “Yes, but…” Both are stopping our roll forward. And, while I am far from the first person to use the term, I'd suggest that “Yes, and…” needs a [...]
Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.
Is your executive team developing its leadership platform(s) strategically enough to truly anticipate opportunities? Andrea sees very few that are, and notes the urgency in building social capital around #climateaction and #soicalimpact .
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.
Andrea Learned argues that longer term and advance investment in building social media platforms is how you build influence and thought leadership. #climateaction #sustainability #influencerrelations