ChangeThis: Beware The Gender Trap In Marketing To Women

By |2009-03-18T15:02:26-04:00March 11th, 2009|Articles, Brain Science, Socio, Anthro, Marketing to Men, Men in Marketing to Women|

If marketers continue to create campaigns based on thinking that “men always do this” or “women always do that,” they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can’t make assumptions about how gender influences consumer behavior. Those marketers that do risk irrelevance in [...]