The Futility of the Press Release
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
A Tale of Two Climate Weeks
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
A Beautiful Leadership Platform
Twitter is a powerful but often neglected B2B social media platform for developing longer term connections for collaborations and #leadership opportunities. You should be there if you aren't already.
“New Power” As Social Impact Currency
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders: Stay Calm And Tweet Less
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Social Leadership As Business Development
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
Women Leaders: Build Your Social Platforms
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.
Build Social Capital. Anticipate Opportunity.
Is your executive team developing its leadership platform(s) strategically enough to truly anticipate opportunities? Andrea sees very few that are, and notes the urgency in building social capital around #climateaction and #soicalimpact .
A Conversation on Growth Mindset and Future Impact
Andrea Learned and Joy Stauber in conversation about their creative fields and how to bring clients toward a growth mindset for greater, future impact. #design #climateaction #leadership
Building Climate Action Bridges: Music, Bikes and Women MATTER
#Climateaction in the U.S. is now more important now than ever. Andrea Learned recommends that organizations and corporations rally around bikes, music and women's leadership to develop community and real momentum. #bikes4climate #music4climate #women4climate
Better Framing the Gender Conversation
Andrea Learned talks with Avivah Wittenberg-Cox on why " #gender balance" framing is so key for sustainable #business #leadership broadly, not just an HR or diversity topic. #women
Start Growing Climate Action Social Capital
Saying and touting “strategy” can be super hip and short-term (“let’s talk strategy at lunch” with a wink and nudge), but DOING it for real impact takes much more self-awareness and advanced planning. To this I would point out an under-realized fact: the strategic potential of using social media emerges — with neon lights flashing— when you use it as a stealth and long-term, monitoring and research tool.