Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
We’re in a climate moment, folks. If you’ve been thinking that your Twitter platform is not worth developing, let COP26 preparation be your mind-changer. From the real-time, rapid changes and behind the scenes finagling of decision-makers, to the unbelievable number of organizations and leaders wanting to be seen on stage or in media coverage, COP26 [...]
Andrea Learned introduces a new effort to bridge #plantbased diets to #climateaction, and suggests that #influencerrelations, #storytelling and #data are among the at-the-ready resources.
Over my years in climate action, I’ve certainly noticed a few things. One: organizations or approaches quickly fall into their siloed worlds. Two: There’s a lot of “Yes, but…” Both are stopping our roll forward. And, while I am far from the first person to use the term, I'd suggest that “Yes, and…” needs a [...]
The challenge is to extend this moment of urgent collaboration to reduce costs and carbon emissions in the long term. and help countries reach their climate targets consistent with 1.5-degree scenarios. A truly green recovery must include a rapid uptake of biking infrastructure and successful collaborations, innovation and determination to allow people to travel safely.
Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.
Andrea writes about the #climateaction #leadership and bike industry disconnect at recent conferences, and the missed #bikes4climate opportunities to reduce city GHG emissions. #bikes4climate
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Andrea Learned educates #sustainability and #climateaction leaders on strategies for speaking or conference preparation. Leverage your presence for impact.
Twitter is a powerful but often neglected B2B social media platform for developing longer term connections for collaborations and #leadership opportunities. You should be there if you aren't already.
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter