Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.
Is your executive team developing its leadership platform(s) strategically enough to truly anticipate opportunities? Andrea sees very few that are, and notes the urgency in building social capital around #climateaction and #soicalimpact .
Andrea Learned and Joy Stauber in conversation about their creative fields and how to bring clients toward a growth mindset for greater, future impact. #design #climateaction #leadership
#Climateaction in the U.S. is now more important now than ever. Andrea Learned recommends that organizations and corporations rally around bikes, music and women's leadership to develop community and real momentum. #bikes4climate #music4climate #women4climate
Andrea Learned talks with Avivah Wittenberg-Cox on why " #gender balance" framing is so key for sustainable #business #leadership broadly, not just an HR or diversity topic. #women
Saying and touting “strategy” can be super hip and short-term (“let’s talk strategy at lunch” with a wink and nudge), but DOING it for real impact takes much more self-awareness and advanced planning. To this I would point out an under-realized fact: the strategic potential of using social media emerges — with neon lights flashing— when you use it as a stealth and long-term, monitoring and research tool.
Influencer relations with a digital emphasis scales social impact and amplifies your leadership. Andrea Learned writes on why this matters for nonprofits and beyond.
Global climate action momentum has recently shifted from the federal government level to the more local - city, state and region - level. With that in mind, the data mapping team at Onalytica and I chose to study the power and potential of Twitter influencer engagement around the #Cities4Climate tag, specifically. Our goal: to discover the opportunities [...]
Sometimes a kick in the gut really IS what we need. While the U.S. election earlier this month rocked the globe on many levels, what struck me most was how a certain unnamed person single-handedly used Twitter to garner so much public attention. Alternatively, it may be our own inattention to the leadership power of that particular [...]