VPR Commentary: The Rise of the Citizen Consumer

By |2013-08-29T19:21:48-04:00October 6th, 2009|Cause/Social Marketing, Humanizing.Customer Experience, Sustainability & CSR, Video & Audio|

I was inspired by a recent Time magazine article to consider the new power of the "citizen consumer " in my October 5th VPR Commentary.   I celebrate this new responsibility revolution in my own buying, but I'd also suggest that marketers take heed. The way a person makes purchase decisions is influenced by much [...]

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