I was so inspired by the opening ceremony of Seattle's Bullitt Center that I pulled tweets, images and the quick ribbon-cutting video from the various social channels for this Storify piece. For context, I included links to the New York Times and NPR stories and closed with links for more information on Harriet Bullitt, Denis [...]
Going social with sustainability is not for everyone. In order to make social media work for sustainability’s sake, you have to see it as a long-term investment. You’ve got to truly believe you have personal or collective business wisdom to share that will forward the broader sustainable movement – even if that happens only one [...]
Two recent award announcements got me thinking about an untapped communications opportunity for corporate sustainability. One was the announcement of CR Magazine’s 2013 list of the 100 Best Corporate Citizens , and the other was the “honor roll” finalist list from green marketing strategist and eco-packaging company, GXT Green. The CR Magazine list, according to [...]
Something is going on in sustainable business communications that makes me think of those self-help books written to make even the most brilliant of women feel comfortable talking up their brilliance. What is happening is that incredible game-changing sustainable business wisdom is developing all over the country and globe, but word of it is somehow [...]
Sustainability professionals these days regularly find themselves preaching to the choir. As with the development of any new frontier, the leading edge of innovators can initially be so thrilled to find a few like-minded thinkers that they seek each other out, attend the same conferences, join the same LinkedIn discussion groups and generally find themselves [...]
Denise Lee Yohn is a brand building expert who has been blogging, speaking and teaching clients how to “operationalize their brands” for twenty-five years. We first met in 2009 by way of Twitter and, though yet to meet, we have long valued each other’s perspectives and learned from one another’s specialties. Recently, she has been [...]
Originally published in CSRWire, December 21, 2012. You don’t have to be an octogenarian, especially in the ever-evolving business world, to sit back in amazement and think “Wow, how things have changed.” In even the past few years, we’ve gone from seeing a majority of corporations embedded in an opaque and competitive culture to [...]
If corporations want to find, nurture and keep the leaders who will drive more responsible business practices, they must focus in on something new and non-linear: values-based thinking. Their perfect recruits will be individuals who are less willing to drop at the office door the values they so comfortably use to navigate their personal lives. [...]
