Who are the leaders in corporate sustainability? When you hear that question, do you think of an individual or a brand name? The average business-aware person would likely spout brand names like Unilever or Coca Cola, given the coverage they get for various sustainability related practices. But, does knowing that these corporations “lead” mean they [...]
The following article first published January 9, 2014 in CSRWire. Sustainability can be a complex topic for any corporation or brand to communicate; yet to persuade the range of stakeholders to “buy” it, the “whys” and “hows” must be whittled down to their simplest form. Add to that already steep challenge the findings of the [...]
Nothing is new about the fact that business leaders must evolve with changing demands. By also prioritizing sustainability integration, those usual demands and responsibilities grow exponentially. So, we shouldn't be surprised that some business leaders have jumped in feet first to practice empathy, grow their communication skills, and think long term, while others (most?) have [...]
The following article first published October 23, 2013 in The Guardian. (The response was so positive that I plan to write more on this topic.) When the Weinreb Group's "Pioneers of Sustainability" report came out last month, it highlighted the top trailblazers that sustainability professionals had nominated and selected in a vote. All six chosen [...]
What if collaboration gave your company a competitive edge? And, what if competition became about taking the lead as an information-sharing resource? Both are the case when it comes to corporate leadership. But many businesses leave this opportunity on the table. A 2012 MIT article covering research into the key sustainable business questions caught my [...]
I’ve been doing some foundational work with a client recently that rewards me in a way I didn’t anticipate. It turns out I really enjoy helping business thinkers find their passion and written voice. With those things established, it is then easy to enable them to write in ways that include and celebrate the work [...]
Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do we make of this move toward connecting? It seems to be about empathy. And, the roots of human empathy run deep [...]
Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership. At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing [...]
Did you notice Leslie Kaufman's piece in yesterday's New York Times? LinkedIn is building its publishing presence and there's a reason you should take note. While no one was looking - and while many have been dialing in to the possibilities of Twitter and Facebook (less so Google+, which is a whole other incredible opportunity [...]
What is with my obsession with bikes and why do I veer into urban transportation so much in my otherwise more sustainable business and corporate social responsibility-focused writing and social network sharing? Being interviewed for a recent GOOD piece on the corporate sponsorship opportunities for bike share programs got me thinking... Women, urban biking and [...]
While social media was not directly mentioned in the topline findings of the recent Boston College Center for Corporate Citizenship (BCCCC) report, “Leading Across the Organization: Profile of the Professionals 2013,” one glance at the executive summary does suggest a big social media opportunity. There is perhaps no more effective way than through social channels [...]
According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business professionals to jump in and show 'em how it's done. What an opportunity! …for developing thought leadership. …for humanizing complex [...]
