Andrea Learned

The award-winning Living Change podcast: Listen and follow now wherever you get your podcasts!

Where Are the Women Leaders In Sustainable Business?

By |2014-02-02T16:26:49-04:00November 11th, 2013|CSR, Leadership, Sustainability & CSR, Sustainable Biz|

The following article first published October 23, 2013 in The Guardian. (The response was so positive that I plan to write more on this topic.)   When the Weinreb Group's "Pioneers of Sustainability" report came out last month, it highlighted the top trailblazers that sustainability professionals had nominated and selected in a vote. All six chosen [...]

Launching the Sustainability Leadership Conversation

By |2013-08-28T13:16:48-04:00July 15th, 2013|CSR, Social Media, Sustainability - Plain Sight, Sustainability Change Agents, Sustainable Biz|

Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership.  At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing [...]

LinkedIn Makes the Business Case for Thought Leadership

By |2013-06-17T13:04:47-04:00June 17th, 2013|CSR, Social Media, Sustainability Change Agents|

Did you notice Leslie Kaufman's piece in yesterday's New York Times? LinkedIn is building its publishing presence and there's a reason you should take note. While no one was looking - and while many have been dialing in to the possibilities of Twitter and Facebook (less so Google+, which is a whole other incredible opportunity [...]

Why Bikes? My Personal Sustainability Driver

By |2013-05-22T11:43:08-04:00May 22nd, 2013|Cause/Social Marketing, CSR, Sustainability - Plain Sight, Sustainability Change Agents|

What is with my obsession with bikes and why do I veer into urban transportation so much in my otherwise more sustainable business and corporate social responsibility-focused writing and social network sharing?  Being interviewed for a recent GOOD piece on the corporate sponsorship opportunities for bike share programs got me thinking... Women, urban biking and [...]

Corporate Citizenship Pros Know

By |2013-05-21T11:51:38-04:00May 21st, 2013|Cause/Social Marketing, CSR, Social Media, Sustainability Change Agents|

While social media was not directly mentioned in the topline findings of the recent Boston College Center for Corporate Citizenship (BCCCC) report, “Leading Across the Organization: Profile of the Professionals 2013,” one glance at the executive summary does suggest a big social media opportunity. There is perhaps no more effective way than through social channels [...]

Sustainable B2B and the Opportunity of Social Business

By |2013-05-02T19:03:20-04:00May 2nd, 2013|CSR, Social Media|

According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business professionals to jump in and show 'em how it's done. What an opportunity! …for developing thought leadership. …for humanizing complex [...]