What motivates the average person to engage with the tough societal issues? That's a question I'm deeply exploring in both my work and master's studies these days. An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and start to form some ideas for [...]
There's nothing like going back to school to get a fresh perspective, and - wow - have I been learning some fascinating stuff since I stared working toward a master's degree in socially responsible business and sustainable communities through Goddard College. The ideas and connections it is sparking, in fact, inspired my most recent commentary [...]
I was inspired by a recent Time magazine article to consider the new power of the "citizen consumer " in my October 5th VPR Commentary. I celebrate this new responsibility revolution in my own buying, but I'd also suggest that marketers take heed. The way a person makes purchase decisions is influenced by much [...]
Sometimes the stars just align and consumer trends come together in a way that seems so natural. Consider, for instance, the women's market and sustainable business practices. If you've been struggling to pursue each as a separate initiative, take heart. In many ways, you will come to powerfully reach today's savviest women by taking steps [...]
