The challenge is to extend this moment of urgent collaboration to reduce costs and carbon emissions in the long term. and help countries reach their climate targets consistent with 1.5-degree scenarios. A truly green recovery must include a rapid uptake of biking infrastructure and successful collaborations, innovation and determination to allow people to travel safely.
Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.
Andrea writes about the #bikes4climate market opportunity for the North American bike industry and how climate action leaders need to pay attention.
Andrea talks with the Shift Up Podcast about the corporate and city #bikes4climate opportunity, given the dire predictions of the recent IPCC climate change report.
Andrea writes about the #climateaction #leadership and bike industry disconnect at recent conferences, and the missed #bikes4climate opportunities to reduce city GHG emissions. #bikes4climate