The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here's an excerpt: What's something that most people just don't understand about your area of expertise? How thinking big about the connections of cultural trends, consumer behavior research, and other-things-that-don't-seem-to-relate-at-all can give meaning and help build [...]
It's official: I am a Cool Friend. :-) Check out my interview for the Tom Peters site. It was very fun to talk about my eBook/PDF on 9 Minds In Marketing and get to know Erik Hansen and the TP crew members in the process.