Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.
Photo credit: https://www.flickr.com/photos/14132971@N05/ In the series of Bike Talk podcast conversations I had with present and former city leaders truly making transportation infrastructure and complete streets change, Bowinn Ma, Member of the Legislative Assembly of British Columbia, also stood out. Her perspective and bold leadership approach are notable, and I bet is fueled [...]
Consumer-facing climate action advocacy has not worked as well or as fast as would have been necessary to avoid our dire situation. In this time of flat-out climate emergency, leaders have the opportunity, and, it could be argued, the responsibility, to build intentional climate influence.
We’re in a climate moment, folks. If you’ve been thinking that your Twitter platform is not worth developing, let COP26 preparation be your mind-changer. From the real-time, rapid changes and behind the scenes finagling of decision-makers, to the unbelievable number of organizations and leaders wanting to be seen on stage or in media coverage, COP26 [...]
Over my years in climate action, I’ve certainly noticed a few things. One: organizations or approaches quickly fall into their siloed worlds. Two: There’s a lot of “Yes, but…” Both are stopping our roll forward. And, while I am far from the first person to use the term, I'd suggest that “Yes, and…” needs a [...]
The challenge is to extend this moment of urgent collaboration to reduce costs and carbon emissions in the long term. and help countries reach their climate targets consistent with 1.5-degree scenarios.
A truly green recovery must include a rapid uptake of biking infrastructure and successful collaborations, innovation and determination to allow people to travel safely.