About Andrea Learned

I'm a gender, consumer behavior and sustainable business expert and writer, who works as the Sr. Social Media Strategist for Pyramid Communications. I co-authored a book on marketing to women, "Don't Think Pink" (2004), and am passionate about helping encourage companies that are heading toward more sustainable practices better reach their customers around that topic.

On Making Ethical Business Decisions: My Guardian Post

By | 2014-06-09T12:28:17+00:00 June 9th, 2014|Leadership, Sustainability & CSR|

If we knew what kept people from making values-based decisions in business situations in the first place, we could surely create the conditions that support increasing corporate social responsibility. So, what's stopping us? A recent NPR story about UC Berkeley-Haas School of Business research conducted by Professor Laura Kray (studying behavior of MBA students) showed [...]

Profiles in Sustainability Leadership

By | 2014-05-17T14:43:49+00:00 May 17th, 2014|Sustainability & CSR|

In the past few years, we’ve seen a lot more attention paid to women in CSR and sustainability. Needless to say, I’m all for it, but perhaps not for the obvious reasons. While I do have a deep marketing to women background (I co-authored a book on the topic), it isn’t so much that I [...]

Do Expert Expectations “Kill” the Social Media Star?

By | 2014-02-19T16:23:11+00:00 February 19th, 2014|Social Media|

I survey the business-to-business (B2B) social engagement landscape on a daily basis and tips, guidelines and “musts” abound. It makes me worry that overly expert expectations could be keeping a lot of smart people from engaging with social media. Is that what we want? Does turning social engagement into a realm of experts, gurus and [...]