Andrea Learned talks with Avivah Wittenberg-Cox on why " #gender balance" framing is so key for sustainable #business #leadership broadly, not just an HR or diversity topic. #women
#Women's #leadership in sustainable development goals has become such a critical component of business success, that yours is at an extreme disadvantage without addressing the topic. Andrea on just-released, #WomenRising2030 research. #SDGs
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.
Andrea Learned argues that longer term and advance investment in building social media platforms is how you build influence and thought leadership. #climateaction #sustainability #influencerrelations
Environmental communication-focused college students ask great questions in February 2018, and learned from Andrea Learned and other expert panelists about how to more effectively engage on social media. Video of panel is included.
Many a nonprofit could learn from the global community engagement and social impact amplifying done for and around the February 7th #InternationalClashDay , an annual celebration of music and human rights via KEXP.
Saying and touting “strategy” can be super hip and short-term (“let’s talk strategy at lunch” with a wink and nudge), but DOING it for real impact takes much more self-awareness and advanced planning. To this I would point out an under-realized fact: the strategic potential of using social media emerges — with neon lights flashing— when you use it as a stealth and long-term, monitoring and research tool.
Influencer relations with a digital emphasis scales social impact and amplifies your leadership. Andrea Learned writes on why this matters for nonprofits and beyond.
Global climate action momentum has recently shifted from the federal government level to the more local - city, state and region - level. With that in mind, the data mapping team at Onalytica and I chose to study the power and potential of Twitter influencer engagement around the #Cities4Climate tag, specifically. Our goal: to discover the opportunities [...]
Sometimes a kick in the gut really IS what we need. While the U.S. election earlier this month rocked the globe on many levels, what struck me most was how a certain unnamed person single-handedly used Twitter to garner so much public attention. Alternatively, it may be our own inattention to the leadership power of that particular [...]