About Andrea Learned

I'm a gender, consumer behavior and sustainable business expert and writer, who works as the Sr. Social Media Strategist for Pyramid Communications. I co-authored a book on marketing to women, "Don't Think Pink" (2004), and am passionate about helping encourage companies that are heading toward more sustainable practices better reach their customers around that topic.

Sustainability Leadership: Disruptively Smart Business

By | 2015-11-23T13:55:57+00:00 November 23rd, 2015|Leadership, Sustainability & CSR|

No matter the anecdotal activity or range of social media conversations, the move to sustainability-integrated leadership and toward a fresh perspective on gender balance is happening much, much, MUCH too slowly. Given climate change and the state of our natural resources right now, what the next generation of leaders will face is almost incomprehensible. Does the fact that your children and grandchildren will either be leading those businesses or living in a world where those leaders are making such crucial decisions provide enough reason to give this all more thought? I say yes. When dots connect, they connect.

Influencer Engagement, Part II: It’s About Them

By | 2015-09-06T13:52:41+00:00 September 7th, 2015|Social Media|

As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]

Twitter Beckons, Business Leaders Go Missing

By | 2015-08-30T20:45:54+00:00 August 30th, 2015|Social Media|

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]

Climate Action Means Business – My Next Step

By | 2015-04-11T13:52:34+00:00 April 11th, 2015|Sustainability & CSR, Sustainability Change Agents|

The fantastic but perhaps little understood thing about social capital building through Twitter is that you truly DO develop what feels like a warm, supportive in-real-life style community – with each member looking out for one another. Like any other community (in churches or schools, for example…), it can then be pretty jarring when an [...]

Why The C-Suite Needs a Chief Sustainability Officer

By | 2014-11-18T13:41:33+00:00 November 18th, 2014|Huffington Post Contribution, Sustainability & CSR|

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It's not clear. A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief [...]