In an interview entitled, “Is Marketing to Women Dead?” – Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t dead – but, with men shopping more and starting to pay attention to the things women have long noticed, it might be time to call it “marketing to feminine brain traits” (a mouthful, I realize).
Listen in for an introduction to my latest research, and check out the Purse Strings Archives, as well – there are a lot of great interviews with women’s market thought leaders.
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