Aligning your brand with #bikes4all (Everyone wants in now.)

Bikes are a #climateaction , community #resilience , #publichealth and traffic decongestion tool. Brands have the opportunity to align with this global trend through their #marketing approach. Andrea Learned advises.

The Bike Industry’s Climate Action Leadership Opportunity

Andrea writes about the #bikes4climate market opportunity for the North American bike industry and how climate action leaders need to pay attention.

ShiftUp Podcast #Bikes4Climate Conversation

Andrea talks with the Shift Up Podcast about the corporate and city #bikes4climate opportunity, given the dire predictions of the recent IPCC climate change report.