Marketing Shoe Polish, Transparently
Yes, I mention “transparent marketing” a lot, mainly because it is a key concept covered in the book I co-authored, Don’t Think Pink. And, my favorite way to explain … Read on >
Posts Tagged ‘women’s market’
Chief Everything Officers Do It Better
Midst hurricane-related downpours yesterday in Manhattan, AOL/media networks put on a fun event to launch their appropriately titled “insight series.” They announced the findings of AOL/Roper Public Affairs 2004 … Read on >
Transparent DeGeneres
OK. I realize that many of my posts are generated by things that I read in the New York Times, but they are still interesting to you, right?
Yesterday’s issue included a … Read on >
What Is Luxury, Anymore?
In today’s issue of Pam Danziger’s Unity Marketing newsletter, she writes that the experience rather than the “thing” is more sought after in today’s luxury marketplace. And, the affluent people she … Read on >
Clever Cotton
Cotton Inc. is launching a new print ad campaign in a wide variety of the usual women’s magazine suspects this month. When I read of this in a BrandWeek “e-newslette” (my name … Read on >
A New Perspective on Marketing to Women
Isn’t marketing to women just good marketing? Of course. So why are so many companies, and even entire industries, missing the boat?
Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s thing” is a bit daunting for some reason? Perhaps the company dipped a toe … Read on >
Too Many Choices
A recent MarketingProfs article by Sean D’Souza, The Curse of Choice got me thinking. Especially, this line: “If your brain goes through elimination to get to a single choice, then the more things it has to eliminate, the more difficult it becomes to choose one … Read on >
Harvard Business School Reviews Don’t Think Pink
This just in: Don’t Think Pink, the book I co-authored, got a thumbs up review from Harvard Business School. Here’s the quote:
“[Don't Think Pink]” is rich in practical suggestions and interesting stories, with an easy-to-read style”
Rather Not Shop?
According to survey results released by UK-based market research firm Mintel, two-thirds of women have little or no time for shopping. Only 22% of the women they talked with would actually fit the “shopaholic” stereotype. Here’s the link to the story .
To be sure, Mintel only … Read on >
From Scaredy-Cat to Shred Betty: One Snowboarder’s Marketing Truths
Earlier this year, I traveled to Keystone Resort in Colorado to participate in a two-day women’s snowboarding (and skiing) clinic known as “Betty Fest.” I attended mainly for the purpose of challenging myself and facing my fear of turns that involve steering my body directly down a slope on … Read on >
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‘Learned On Women’ Featured in Alltop:
