Part of my personal mission in marketing to women is to be able to, finally, take gender out of it. I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you, you can always go back and listen to the podcast version later to … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
As 2007 ended and “top trends” for 2008 were released by every marketing consultant and his/her brother, I reflected a bit. How far have we come? Has marketing to women, as a field of business study, evolved as quickly as its subject has? Are there any big new trends that … Read on >
Part of what makes marketing to women seem so complicated is the fact that their purchase decision-making paths can be a bit winding. For most women, there is more to their decision than the bullet points on your new-community fact sheets. They are taking it all in — from the … Read on >
Though the now-common parlance for describing this field of study is ‘marketing to women,’ I struggle with it. Isn’t the whole point of being guided and inspired by your women’s market to be marketing WITH them?
Here’s my thought:
Marketing TO seems like a ‘push’ approach – as in: ‘This is … Read on >
“The non-planetary, bookshelf versions of ‘Venus’ and ‘Mars’ have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business.” For all common men out there: don’t be afraid! Link to the ChangeThis site to download the PDF. … Read on >
There’s no denying it: Women shop—sometimes by choice, and sometimes by necessity.
Women therefore have a lot of buying decisions to make—for their husbands/partners, kids, parents, and maybe even some friends, in addition to themselves. Today’s women, much more than the women of yesteryear, have many more products to choose … Read on >
What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman’s eye.
I know. Enough already about Target and iPod, you say! Still, for those of you interested in the women’s market in particular, the connection between increasing sales with your female customers … Read on >
I decided to call my experience with Three Chairs (a retail furniture store with a few Michigan and Indiana locations) Part I, because I am hopeful that I can … Read on >
