This past few months, a lot of the little projects I’ve worked on or participated in, have completed. Some are marketing to women focused and some are more sustainability-oriented, but, as is my perspective – applying what you learn about the women’s market to the sustainable consumer market can be … Read on >
I know non-shopping gals well, because I am one. (indeed…the irony!) I have chosen to live in places where I’ll find like-minded types, and so have become a particular expert in under-appreciated non-buying minds. Of course, these folks buy the usual products and services, but shopping is not something they … Read on >
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process. Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >
In my latest eBrandmarketing post, I write about how any one brand can become known for marketing to women well, by doing its homework and then sharing it.
Here’s a clip:
Share the wealth – we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to … Read on >
OK.. I don’t mean to say, by the title of my post, that the entire cellphone industry is a raging marketing success, but many of the phone and service companies … Read on >
You know it’s really true when you read it in a Dave Barry column. In yesterday’s, “Man’s new hunting ground: The mall,” Dave admits that men still see going to the store as a prehistoric experience – where primitive man goes into the wild to locate his objective, … Read on >
