Marketing can be rough in a time when gender assumptions are going out the window.  We used to be able (we thought) to comfortably deduce what were “women’s” products and what were “men’s.”  The gender question had been easy to … Read on >

“Girly Wheels” is a fun article by Tanya Barrientos in the October 31, 2004, issue of The Philadelphia Inquirer (of course, you have to register, for free, to read … Read on >

Anybody out there love the “Love Mercedes” ad campaign? I have to say I don’t watch (that) much TV, but I have noticed the ads there and in magazines, which led me to check out the web site for the campaign. They must have taken a clue … Read on >