I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share.  To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry.  … Read on >

With a tagline of “you and improved,” the about-to-launch, Women’s Health magazine published by Rodale already has my attention. Of course, I have a personal passion for fitness … Read on >