Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘women’s green market’

Reaching the Green Furniture Consumer, the Marketing to Women Way

Does this “green” or sustainable thing really matter to today’s consumers?  I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question.  In it, she takes the reader from the misperceptions … Read on >

And Today’s Marketing to Women Edge Goes To…Sustainable Business

With this “mad rush” to the women’s market to save brands from their recessionary woes (again  – what took them so long?), it is all the more interesting to observe businesses that seem to have an inherent competitive edge on that front. Even if they never officially thought about … Read on >