This just in.  Gallo is announcing a new male-oriented red wine for the U.K. market.  It is targeted toward 35 – 65 year old men.  The marketing pitch uses an outdoor emphasis and the brand will tie into hiking, fishing and camping type pursuits in some way.

Let’s take a … Read on >

New consumer research just released by Women & Wine proves that you can glean insights about your market from many places.  And, after so recently writing about the “new info shopper” – it is all the more likely that your customers share some qualities with today’s more … Read on >

1) There’s a new wine fan in town and he’s a man. An article by Bob Sylva in the Sacramento Bee points to the younger generation male’s interest in drinking wine (both for his own pleasure and to, apparently, score a few points with dates). Wine Marketing … Read on >