These days “the next big thing” apparently matters a lot less to consumers, and this cultural shift should certainly influence the way brands develop products and marketing strategies for the near future.  Consider what Nancy Koehn writes in a Harvard Business Review article entitled “American Consumption and the New … Read on >

Need an example of values-based buying appeal?  Then, think about that which goes above, beyond and around price, and truly resonates with the lifestyle and core beliefs of your customers.  The comparison is akin to how simple facts and figures (such as price) are made more resonant through storytelling (an … Read on >