Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘truck buyers’

Ford F-150: Marketing to Men’s Left, and Right, Brains

At this moment in time, you wouldn’t think an ad campaign for an American made, large-sized truck, would offer new ideas in reaching today’s consumers.  After all, the big three auto brands, in general, and anything larger than a Prius, specifically, seem likely to be on their last legs (wheels?).  … Read on >