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Posts Tagged ‘sustainable thinking’

Question Assumptions. Be The Sustainability Vanguard.

“The most impressive thing about them as scholars,” says David Easley, an economist at Cornell University, “is that in recent years they have questioned the assumptions of the models they helped to create, and they have been at the vanguard of the efforts to go beyond them.”

The above … Read on >

Transparently Reaching Sustainability-Minded Consumers

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

Where’s Your Sustainability Waldo?

In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >

Learn from Academia. Uncover Sustainability

By the time many of us are deep in our business careers, academia can start to feel like a distant, irrelevant memory.  Deep thinking and research are just too rigorous to tap for our basic and immediate decision-making processes.  But, … Read on >

Sustainability as Middle-Age Brain Booster

As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day.  In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >

Male Competitiveness: Nurture Not Nature

Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes.  As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >