As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day. In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >
Why do people do what they do? This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations? With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >
These days “the next big thing” apparently matters a lot less to consumers, and this cultural shift should certainly influence the way brands develop products and marketing strategies for the near future. Consider what Nancy Koehn writes in a Harvard Business Review article entitled “American Consumption and the New … Read on >
