My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,  you can always go back and listen to the podcast version later to … Read on >

Does this “green” or sustainable thing really matter to today’s consumers?  I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question.  In it, she takes the reader from the misperceptions … Read on >

With this “mad rush” to the women’s market to save brands from their recessionary woes (again  – what took them so long?), it is all the more interesting to observe businesses that seem to have an inherent competitive edge on that front. Even if they never officially thought about … Read on >

Where are Walmart’s sustainable business intentions, now that the retailer is pitching super-cheap toys for the holiday market?  Doesn’t that just mean more plastic will hit the landfill more quickly?  Hmmm…

Here’s the Wall Street Journal article by Miguel Bustillo about Walmart’s toy war instigation.

1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >

After my Huffpo piece, “This Blank Ad Space, Brought To You By…,” published a few weeks ago, I heard from Jason Pelletier. He had remembered, and had a copy of a “clean … Read on >