When people see that their neighbors have more energy efficient households, it GETS them!  My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes.  A New York Times article by Saqib … Read on >

“The End of Men,” a cover article for the July/August issue of The Atlantic written by feminist scholar Hanna Rosin, got me thinking about our extreme cultural pendulum swings.  Do we really need to swing from seeing women as wholly unimportant to seeing men as wholly unimportant? My gender … Read on >

Why do businesses do what they do?  It’s the same question I posed in early March about consumers. As I did in that post, I will focus here on the concept of “social proof” and how human beings may be persuaded to change behavior in a more sustainable direction, … Read on >

I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd.  But, I wanted to leave you with something to think about, given new McKinsey … Read on >

I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled.  After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >

There is more than meets the eye in what we know about how women buy (poetry not intended).  And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.

My argument has always been that marketing to women was … Read on >

So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >

There’s nothing like going back to school to get a fresh perspective, and – wow – have I been learning some fascinating stuff since I stared working toward a master’s degree in socially responsible business and sustainable communities through Goddard College.  The ideas and connections it is sparking, in fact, … Read on >

Since about 2001, this marketing to women path I’ve been on has been an interesting ride.  Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior.  If I think about my background and … Read on >

More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy.  But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women.  Rather, I see my mission in serving as a … Read on >