So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >
There’s nothing like going back to school to get a fresh perspective, and – wow – have I been learning some fascinating stuff since I stared working toward a master’s degree in socially responsible business and sustainable communities through Goddard College. The ideas and connections it is sparking, in fact, … Read on >
Since about 2001, this marketing to women path I’ve been on has been an interesting ride. Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior. If I think about my background and … Read on >
More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy. But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women. Rather, I see my mission in serving as a … Read on >
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you, you can always go back and listen to the podcast version later to … Read on >
Does this “green” or sustainable thing really matter to today’s consumers? I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question. In it, she takes the reader from the misperceptions … Read on >
With this “mad rush” to the women’s market to save brands from their recessionary woes (again – what took them so long?), it is all the more interesting to observe businesses that seem to have an inherent competitive edge on that front. Even if they never officially thought about … Read on >
Where are Walmart’s sustainable business intentions, now that the retailer is pitching super-cheap toys for the holiday market? Doesn’t that just mean more plastic will hit the landfill more quickly? Hmmm…
Here’s the Wall Street Journal article by Miguel Bustillo about Walmart’s toy war instigation.
1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >
After my Huffpo piece, “This Blank Ad Space, Brought To You By…,” published a few weeks ago, I heard from Jason Pelletier. He had remembered, and had a copy of a “clean … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
