As most of you know, I came to sustainability by way of marketing to women. And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm. Take the “green … Read on >
Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >
When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
“The End of Men,” a cover article for the July/August issue of The Atlantic written by feminist scholar Hanna Rosin, got me thinking about our extreme cultural pendulum swings. Do we really need to swing from seeing women as wholly unimportant to seeing men as wholly unimportant? My gender … Read on >
I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd. But, I wanted to leave you with something to think about, given new McKinsey … Read on >
I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled. After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >
There is more than meets the eye in what we know about how women buy (poetry not intended). And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.
My argument has always been that marketing to women was … Read on >
So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >
