If you pay attention, there are clues for strategically communicating about your business’s sustainability in the wind, and in news stories that may seem to have nothing to do with sustainability.  With just a casual weekend ear and eye to national news sources (NPR, New York Times etc), I learned … Read on >

The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

I’ve been noticing at least a tiny shift in the greater sustainability discussion lately.  There are beginning to be more examples of sustainability-mature companies, organizations and just general business thinking. This is very positive!  Still, because this movement seems to move at glacial speed, it may be worth acknowledging these … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

As most of you know, I came to sustainability by way of marketing to women.  And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm.  Take the “green … Read on >

Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >

I spotted a New York Times article today* that speaks to the “women’s ways” or right-brain guided ways of thinking that sustainability seems to be ushering in for a lot of companies.  It is … Read on >