Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:

• A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows … Read on >
  

One thing a lot of companies are wondering about now is whether or not the consumer who is being considerably more frugal today will still be that tight with purchases when the economy kicks back in.  I suggest that we WILL see a re-calibration resulting in a permanently changed consumer … Read on >