If you follow me on Twitter, you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke. It was an incredible experience, and I left inspired to think differently and to … Read on >
Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important. This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >
I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd. But, I wanted to leave you with something to think about, given new McKinsey … Read on >
There is more than meets the eye in what we know about how women buy (poetry not intended). And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.
My argument has always been that marketing to women was … Read on >
So, why did I undertake the exercise of polling my readers/Twitter followers on the question of who the “women at the forefront of sustainability” might be? Because, I’d noticed a gender imbalance in the names of those who have written the majority of the books and articles I’ve come … Read on >
Why do people do what they do? This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations? With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >
How women buy and how they work/lead is big news these days – no matter what brand, category, industry or organization. When you think about how to start to change the culture around sustainable life and business practices, women also appear to be worth serious consideration. This is particularly … Read on >
Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:
The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online. As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >
When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture? I ask because I have long been astounded by how “marketing to women” continues to be “new” news. And, now, as I study … Read on >
