Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

I’ve been noticing at least a tiny shift in the greater sustainability discussion lately.  There are beginning to be more examples of sustainability-mature companies, organizations and just general business thinking. This is very positive!  Still, because this movement seems to move at glacial speed, it may be worth acknowledging these … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

The following first published in the March 2011 issue of The Solutions Journal.

The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally … Read on >

The fact that consumers are only going to become more knowledgeable about sustainability should inspire brands and marketers to do more than wrap their products in green labels.  In trying to be more conscious about consuming, many a shopper likely … Read on >

I tend to write fairly long posts, I realize, but I’m going to try to start just putting things out there.  If you want more information or to consult with me on these topics, you know where to find me.

It strikes me that, given all the news and statistics about … Read on >

If you follow me on Twitter,  you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke.  It was an incredible experience, and I left inspired to think differently and to … Read on >

Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important.  This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >

I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd.  But, I wanted to leave you with something to think about, given new McKinsey … Read on >

There is more than meets the eye in what we know about how women buy (poetry not intended).  And, fortunately for us, that means we’ve got a lot of information at the ready to help better serve the sustainably minded consumer.

My argument has always been that marketing to women was … Read on >