A recent New York Times piece on how Target uses data analytics to reach pregnant women with their ad campaigns (at just the right time) got me thinking.  How can sustainable businesses leverage their … Read on >

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an “extreme” bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are like … Read on >

In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >

What we should all be learning from recent events, whether that be the Australian floods, the unprecedented 49 state U.S. snow coverage, or the recent shooting tragedy in Arizona, is that the answer to “why” will not come from studying … Read on >

You know its a good day when general consumer trends start to look like a list of sustainability trends.  That’s what I thought when I read through Trendwatching’s recently released 2011 trends overview.  Now, I may be the type who sees evidence of sustainably change everywhere, but don’t you … Read on >

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >

New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters?   What, praytell, are you waiting for?

Some of the Cone numbers that prove … Read on >

I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled.  After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >

I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >