[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

Inspired by “fighting” words from PUMA’s CEO Jochen Zeitz, as published in a recent MarketingWeek piece, there’s been a lot of Twitter talk about whether or not CSR is obsolete.  As Zeitz put it: CSR is an obsolete idea and we cannot delegate responsibility to one department. … Read on >

The following first published in the March 2011 issue of The Solutions Journal.

The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally … Read on >

In the category of sustainability “hidden in plain sight,” I spy another example.  According to a New York Times article by Matt Richtel, consumers are found to be holding onto – get this – even their cellphones and TVs(!) a little longer these days.

Do pigs now fly?

Not the last … Read on >

What we should all be learning from recent events, whether that be the Australian floods, the unprecedented 49 state U.S. snow coverage, or the recent shooting tragedy in Arizona, is that the answer to “why” will not come from studying … Read on >

If you were ever knee deep in research about traditional business leadership traits and sustainability leadership, like I am due to my Master’s thesis work, you’d see the very clear connection between the two.  Being a forward or future-oriented thinker, and being able to see issues as interconnected, in a … Read on >

In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >

You know its a good day when general consumer trends start to look like a list of sustainability trends.  That’s what I thought when I read through Trendwatching’s recently released 2011 trends overview.  Now, I may be the type who sees evidence of sustainably change everywhere, but don’t you … Read on >

Sustainability pioneers and change agents are a different breed.  In all the articles I’ve read about these driven people lately, one thing keeps emerging: they will not be deterred by corporate bureaucracy or an industry roadblock.  When they hear, “but … Read on >

Since I’m starting to interview internal corporate sustainability change agents for several projects, I thought it’d be a good time to just launch a series of “initial insight” note posts.  I have a feeling, like this time, I’ll get off the phone or complete the interview and be really excited … Read on >