Photo by Robert J. Pennington, courtesy RhizomeImages.com

Originally published in The Huffington Post, September 13, 2011

What if your thought leadership got you very little recognition today but contributed to an … Read on >

Just a single day at last week’s BALLE conference in Bellingham, WA, gave me a lot to think about.  Here’s an excerpt from my HuffingtonPost piece:

“Living Economies.” Though the phrase is a mouthful, a lot more businesses, and businesspeople, … Read on >

If you pay attention, there are clues for strategically communicating about your business’s sustainability in the wind, and in news stories that may seem to have nothing to do with sustainability.  With just a casual weekend ear and eye to national news sources (NPR, New York Times etc), I learned … Read on >

While in Vermont last week for the final residency of my  Goddard College Master’s Program, I noticed something.  Whether it was in workshops or site visits, the “social” element of sustainability and corporate responsibility was what made those involved … Read on >

One of the reasons I’m so interested in the sustainability movement is that it forces the normally so suspicious and competitive business environment to do a 180.  They have to stop spouting “outside of the box” thinking and actually do … Read on >

The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >

[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

Inspired by “fighting” words from PUMA’s CEO Jochen Zeitz, as published in a recent MarketingWeek piece, there’s been a lot of Twitter talk about whether or not CSR is obsolete.  As Zeitz put it: CSR is an obsolete idea and we cannot delegate responsibility to one department. … Read on >