To continue with my thoughts, as inspired by Sustainable Brands 2010:
There’s something about the sustainability topic that helps align a businessperson’s personal/human and work values. This … Read on >
Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:
Perhaps I’ve not been clear enough lately. Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept. In both cases, … Read on >
Since about 2001, this marketing to women path I’ve been on has been an interesting ride. Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior. If I think about my background and … Read on >
*This article first published in the July issue of my quarterly newsletter.
While it may be more commonly used in self-help or religious books, I’ve been seeing the word “journey” a lot in my sustainable business practice research. It strikes me that the word may, as well, be … Read on >
I like the sound of the Simplifier, a psychographic recently defined by John A. Quelch and covered by Iconoculture. This person is:
“…a middle-aged affluent looking to downsize during the downturn because she wants to, not because she has to (Harvard Business Publishing 10.15.08).”
While the Simplifier may … Read on >
I’m just back from a hopeful and exciting conference on homebuilding and how to create vibrant community, and am gathering my thoughts to share in a future post. In the meantime, I wanted to make sure you all saw this MediaPost commentary by Hugh Hough of … Read on >
Sometimes the stars just align and consumer trends come together in a way that seems so natural. Consider, for instance, the women’s market and sustainable business practices. If you’ve been struggling to pursue each as a separate initiative, take heart. In many ways, you will come to powerfully reach today’s … Read on >
Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 – 34? … Read on >
