By the time many of us are deep in our business careers, academia can start to feel like a distant, irrelevant memory.  Deep thinking and research are just too rigorous to tap for our basic and immediate decision-making processes.  But, … Read on >

With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new journeys in sustainability, while corporations are lagging way behind.   Some companies may be ramping up  … Read on >

Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important.  This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >

Why do businesses do what they do?  It’s the same question I posed in early March about consumers. As I did in that post, I will focus here on the concept of “social proof” and how human beings may be persuaded to change behavior in a more sustainable direction, … Read on >

One of my passions these days is providing the sustainability context for seemingly traditional business and management wisdom.  I love the surprise factor – or the dot-connecting aspects.  Though various authors and speakers may not be pitching “green” or “corporate … Read on >

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >

Sometimes the stars just align and consumer trends come together in a way that seems so natural. Consider, for instance, the women’s market and sustainable business practices. If you’ve been struggling to pursue each as a separate initiative, take heart. In many ways, you will come to powerfully reach today’s … Read on >

I spy a clever ad campaign and a brand that is taking the lead in addressing an industry-wide problem. Sony Electronics is re-using images from the 1970s, of quaint products like turntables and Beta video … Read on >