There’ve been a lot of write-ups of lessons learned and ideas shared at the recent Sustainable Brands 2010 conference, and – because I, too, learned so much – I thought I’d add to the online resource. I paid attention to three specific areas – consumer engagement, business trends and … Read on >
Much has been written recently about what makes a “sustainable brand,” which brands can and can’t claim that label, and why it is important. This topic has likely been on the minds of a lot of people in the marketing world for a while, but the upcoming … Read on >
Why do people do what they do? This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations? With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >
Does this “green” or sustainable thing really matter to today’s consumers? I think it does, and recently came across a great article by Leslie Carothers in Furniture Today that is a must-read for any marketer still wrestling with the question. In it, she takes the reader from the misperceptions … Read on >
