New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
What do oversize homes, energy efficiency and women all have in common? Sustainability implications. That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >
March 8th Update: Submissions/nominations are closed. Readers named more than I could fit in the poll widget (no surprise given the talent/pioneering pool), which could only manage 64. Find the poll here.
My friends at WhatWomenMake recently posed a question that made me stop and think: who are the … Read on >
A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement. Because of that, many brands (but … Read on >
A few trends are aligning that have already and individually been making a difference in the world of marketing. They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees). While addressing these will be challenging for marketers, I believe it will be worth … Read on >
