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Posts Tagged ‘sustainability’

Sustainability 2012+: Emotional Intelligence Changes Everything

‘Tis the season for “best of 2011″ lists and 2012 trend forecasts.  From year to year, few of the items included in these compilations ever seem that earth-shatteringly newsworthy.  However, with an eye on the sustainability-forward business, seeing the longer term may be the point.  As it stands, few … Read on >

Making Boring Sexy in Sustainability

And now, for a short rant…

I had an interesting conversation today with a friend who is a big thinker on sustainability.  We were bemoaning the fact that sustainability is a topic that can look incredibly boring in the short run, and we (as media and/or sustainable business proponents) are missing … Read on >

Living Economies As Business Unusual

Just a single day at last week’s BALLE conference in Bellingham, WA, gave me a lot to think about.  Here’s an excerpt from my HuffingtonPost piece:

“Living Economies.” Though the phrase is a mouthful, a lot more businesses, and businesspeople, … Read on >

Unfamiliar Perspectives, Responsible Business

“Unless one makes a conscious effort to engage in dialogue with perspectives that are unfamiliar, disorienting, or even threatening, it is difficult to shed light on that which is partial and unexamined in one’s own understanding.” – Carol Sanford, … Read on >

Marketing Sustainability: Invest in the Journey

Anyone who delves into a sustainable business management book or two will quickly note references to “long-term,” “investment” and “journey” throughout.  (See Paul Hawken and Ray C. Anderson, for good examples).  By virtue of the fact that sustainability involves tending to many interconnected systems of thinking/being/doing, there’s no … Read on >

On Making Sustainability/CSR Obsolete

Inspired by “fighting” words from PUMA’s CEO Jochen Zeitz, as published in a recent MarketingWeek piece, there’s been a lot of Twitter talk about whether or not CSR is obsolete.  As Zeitz put it: CSR is an obsolete idea and we cannot delegate responsibility to one department. … Read on >

With CSR: Go Slow, But START Already!

New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters?   What, praytell, are you waiting for?

Some of the Cone numbers that prove … Read on >

Who Cares About “Green” Home Building?

What do oversize homes, energy efficiency and women all have in common?  Sustainability implications.  That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >

Call for Submissions: Women at the Forefront of Sustainability

March 8th Update: Submissions/nominations are closed.  Readers named more than I could fit in the poll widget (no surprise given the talent/pioneering pool), which could only manage 64.  Find the poll here.

My friends at WhatWomenMake recently posed a question that made me stop and think: who are the … Read on >

My 2010 Prediction: Sustainability Communication Will Vastly Improve

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >