Here and on a lot of other marketing blogs these days, you’ve been reading about the importance of storytelling  or “brand narrative.”  Of course, it is especially important for connecting with your consumer’s more feminine brain traits – and that’s why I return to the topic pretty often.

I got … Read on >

The same old ways of segmenting consumer markets have not worked for a while, but many a marketer has continued to default to the easy way out (and then wondered why the effort didn’t quite connect with consumers). But, maybe – just maybe – this economic downturn has forced … Read on >