Am I wrong to assume that, within the field of marketing in general and even in professional sports – we are all grown-ups?  When I read about this “Ball-less Baseball” ladies night event, I had to wonder.  Maybe minor league sports is all and only about one-night stands/news bytes?  … Read on >

The de-genderfication of the sports industry has been fun to watch over the past twenty years or so.  For example, NASCAR has gone from assuming women weren’t even in their picture to cozying (way) up to the many merchandise dollars those fans spend on t-shirts and the incredible community … Read on >

It is no surprise that the pro golf industry is desperately seeking sponsors in this economy.  But, there may be a clue to help that situation hidden in the profile of the typical golf fan.  Consider this fact, from Carl Prine’s recent Pittsburgh Tribune-Review article:

The typical follower … Read on >