Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘socially responsible marketing’

VPR Commentary: Psychology of Climate Change Denial

What motivates the average person to engage with the tough societal issues?  That’s a question I’m deeply exploring in both my work and master’s studies these days.  An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >

Marketing to Women with Transparency: Green McDonald’s?

I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such.  Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >

Andrea’s Radio Interview On Marketing to Women and Values-Based Consumers

My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,  you can always go back and listen to the podcast version later to … Read on >