Learned On | gender, consumer behavior and sustainability

Learned On...

Posts Tagged ‘socially responsible business’

The Poll: Women At Forefront of Sustainability

Updated: Noon, eastern time, 3/10/10 – this poll has closed.

Thanks to plentiful submissions, we now have a big list of incredible women who have made their mark in sustainability.  Because the polling widget I’m using limited us to 64, I left off some names that seemed to represent more … Read on >

My 2010 Prediction: Sustainability Communication Will Vastly Improve

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >

VPR Commentary: Sustainability and Consumers

There’s nothing like going back to school to get a fresh perspective, and – wow – have I been learning some fascinating stuff since I stared working toward a master’s degree in socially responsible business and sustainable communities through Goddard College.  The ideas and connections it is sparking, in fact, … Read on >

VPR Commentary: The Rise of the Citizen Consumer

I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary.   I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >

Marketing to Women with Transparency: Green McDonald’s?

I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such.  Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >