If yours is a business striving to become more sustainable, one of the systems worth review is the strength and resiliency of your human capital.  That more women at executive and Board levels will help make an organization more adaptable through challenging times should be common sense.  This is perhaps … Read on >

*This article first published in the July 2011 issue of my quarterly newsletter.

Thinking sustainably is about seeing the interconnections of systems around a particular business problem or issue. Since, among other things, the people involved, the natural world, and government regulations are ever-changing, there’s no way for a business … Read on >

“Unless one makes a conscious effort to engage in dialogue with perspectives that are unfamiliar, disorienting, or even threatening, it is difficult to shed light on that which is partial and unexamined in one’s own understanding.” – Carol Sanford, … Read on >

As part of my master’s thesis on the qualities and traits of sustainability leaders, I, of course, have been studying up.  One thing I’m paying attention to is whether sustainability leadership is really that different from exemplary, pre-sustainability awareness, leadership – and, if so, how.  What strikes me so far … Read on >

New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters?   What, praytell, are you waiting for?

Some of the Cone numbers that prove … Read on >

Since about 2001, this marketing to women path I’ve been on has been an interesting ride.  Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior.  If I think about my background and … Read on >

I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such.  Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >

Where are Walmart’s sustainable business intentions, now that the retailer is pitching super-cheap toys for the holiday market?  Doesn’t that just mean more plastic will hit the landfill more quickly?  Hmmm…

Here’s the Wall Street Journal article by Miguel Bustillo about Walmart’s toy war instigation.

My eBrandMarketing post on the new book by Lisa Witter and Lisa Chen just went up. Whether you THINK “social change” concerns your brand or not, it does. Mark my words – and read The She … Read on >