New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
Since about 2001, this marketing to women path I’ve been on has been an interesting ride. Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior. If I think about my background and … Read on >
I, like so many others who are more focused than ever on eating right, have long been suspect of McDonald’s and their salads “for women” and such. Does a little lettuce really balance out the perceived negatives in where they get their beef or all that frying (as per the … Read on >
Where are Walmart’s sustainable business intentions, now that the retailer is pitching super-cheap toys for the holiday market? Doesn’t that just mean more plastic will hit the landfill more quickly? Hmmm…
Here’s the Wall Street Journal article by Miguel Bustillo about Walmart’s toy war instigation.
My eBrandMarketing post on the new book by Lisa Witter and Lisa Chen just went up. Whether you THINK “social change” concerns your brand or not, it does. Mark my words – and read The She … Read on >
