Climate Influence and Media Relations: Think Outside The Box
Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Twitter is a powerful but often neglected B2B social media platform for developing longer term connections for collaborations and #leadership opportunities. You should be there if you aren't already.
Andrea points to a book by Jeremy Heimans and Henry Timms on "new power," and suggests that developing your own #socialmedia social capital could be key to starting up these new #leadership steps.
Leaders learn to use social media intentionally and strategically. Andrea provides clues for making the most out of fewer tweets, by using hashtags and crafting copy that bridges topics and trends. #leadership #twitter
Building a social media #leadership platform as part of a business development strategy does not get the attention it deserves. Andrea argues it's quiet but differentiating power is worth much more attention. #bizdev
If you are a leader not yet building your social media platform, you are likely leaving opportunity on the table. Women's business wisdom is extremely important these days, so Andrea suggests you invest in amplifying it.
Is your executive team developing its leadership platform(s) strategically enough to truly anticipate opportunities? Andrea sees very few that are, and notes the urgency in building social capital around #climateaction and #soicalimpact .
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.
Environmental communication-focused college students ask great questions in February 2018, and learned from Andrea Learned and other expert panelists about how to more effectively engage on social media. Video of panel is included.